#94 Todd Gardner, Building Your Brand

Summary
Todd Gardner, founder of TrackJS talks about building its and his own brands, speaking, and growing a company.

Details
Who he is, what he does, pub conf. What TrackJS is. Why having a good product is not enough, talk about it as much as building it, present at conferences. How he sold to the big companies like Google, StackOverflow and Microsoft, hiring sales people. Moving from developer to running the company. Todd's brand and the TrackJS brand. How to build a brand, minimum viable personality. Pitfalls as a company grows, don't start at web scale, don't focus on the tech. What Todd likes most about running a business. NDC conference Minnesota and pub conf are coming to Minnesota.

Links
Traction - book Todd recommends.

Download mp3 of podcast

#62 Samantha Stone, Tech Product Launches

Summary
Samantha Stone, author and CMO of the Marketing Advisory Network talks me about tech product launches, marketing and sales.

Details
Who she is, what she does; her book; complex sales process, what it is and how it differs from a simple process; launching and positioning a tech product, going to market, don't build for the largest audience; engineers might not have the skills needed to target a product; how to prioritize the right product for development; focus on differentiation but pick the right ones, four steps; differences between sales and marketing, when to hire those roles, pivoting is not always a good thing, marketing comes before sales.

Book

Unleash Possible

Download mp3 of podcast