#94 Todd Gardner, Building Your Brand

Summary
Todd Gardner, founder of TrackJS talks about building its and his own brands, speaking, and growing a company.

Details
Who he is, what he does, pub conf. What TrackJS is. Why having a good product is not enough, talk about it as much as building it, present at conferences. How he sold to the big companies like Google, StackOverflow and Microsoft, hiring sales people. Moving from developer to running the company. Todd's brand and the TrackJS brand. How to build a brand, minimum viable personality. Pitfalls as a company grows, don't start at web scale, don't focus on the tech. What Todd likes most about running a business. NDC conference Minnesota and pub conf are coming to Minnesota.

Links
Traction - book Todd recommends.

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#18 Jason Haley, Life as a consultant

Summary
Jason Haley talks about the good, bad and ugly of life as a software consultant.

Details
Background, why go independent, working and hustling; getting the first customer; liability and setting up a company, being self employed vs an entrepreneur , get a lawyer and an accountant, networking, business bank account, branding, contractor vs consultant, confidence in presenting yourself; getting paid, income as a consultant, long dry spells, have multiple clients, saying no to a client, fitting with a client; judging what you can deliver, best clients understand software; being a generalist vs a specialist, finding a niche; picking a rate, factoring in costs, charge what you deserve, keep a rainy day fund, watch expenses; support network, billable hour trap, taking advice; managing the client relationship; pick a good company name, importance of referrals, don’t negotiate a rate, don’t keep a bad client; review if consulting is for you after a while.

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