#94 Todd Gardner, Building Your Brand
Todd Gardner, founder of TrackJS talks about building its and his own brands, speaking, and growing a company.
Who he is, what he does, pub conf. What TrackJS is. Why having a good product is not enough, talk about it as much as building it, present at conferences. How he sold to the big companies like Google, StackOverflow and Microsoft, hiring sales people. Moving from developer to running the company. Todd’s brand and the TrackJS brand. How to build a brand, minimum viable personality. Pitfalls as a company grows, don’t start at web scale, don’t focus on the tech. What Todd likes most about running a business. NDC conference Minnesota and pub conf are coming to Minnesota.
- Traction - book Todd recommends.