#94 Todd Gardner, Building Your Brand

Summary
Todd Gardner, founder of TrackJS talks about building its and his own brands, speaking, and growing a company.

Details
Who he is, what he does, pub conf. What TrackJS is. Why having a good product is not enough, talk about it as much as building it, present at conferences. How he sold to the big companies like Google, StackOverflow and Microsoft, hiring sales people. Moving from developer to running the company. Todd's brand and the TrackJS brand. How to build a brand, minimum viable personality. Pitfalls as a company grows, don't start at web scale, don't focus on the tech. What Todd likes most about running a business. NDC conference Minnesota and pub conf are coming to Minnesota.

Links
Traction - book Todd recommends.

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#93 Ben Cull, From Developer to Startup Founder

Summary
Ben Cull tells be about his move from being a developer to the founder of a starup, why he decided to make the change and the success and failures along the way.

Details
Who he is, what he does. Starting a product, knowing what to build. How to transition away from the day job, become a free lancer, when did does the startup start paying. Finding the market fit for your product, target a small market, find advocates among your customers, figuring out your cash flow. Treating your dependencies as relationships, it's all about people.

Links
Ben's twitter

Ben's Youtube

Pinch Payments

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