Who they are, what they do. A little about how the conferences started. What is the Norwegian Developer Conference; spreading around the world, London, Oslo, Minnesota, Sydney. How they organize the conferences, finding local partners, crew, contractors, quality over quantity. How the conference grew. Balancing the content of the conference to suit attendees, choosing the conference tracks, choosing the speakers, new and established presenters. How NDC attracts the big names. Why attend conferences when there is so much content online. Timeline of a conference, planning starts a year out. An invitation to Minnesota, Oslo and Sydney.