This is part two of an interview with Sean Blanchfield of Page Fair. Part one can be found here. This part looks at the technology behind Page Fair.
Sean and I discuss how adblockers work, easylist block list, how Page Fair works, cooperation with easy list, using Page Fair on a site; backend technology, python, Redis, twisted, Linux, Amazon Web Services, server load and traffic patterns; serving ads, bids, speed, Page Fair auction, no tracking of users, panopticlick and fingerprinting, tracking across devices and locations, data management platforms; noscript and Page Fair; Youtube and ads; not always showing an ad; ad block walls; book choices, The Innovator’s Dilemma, The Elements of Style, Getting Things Done: The Art of Stress-Free Productivity, Thinking, Fast and Slow; social networking and playing on expectations, trust in relationships, meeting customers.
Page Fair report – Adblocking goes mainstream
The Innovator’s Dilemma