#4 Gary Marcos, Mobile App Development

Discussion with Gary Marcos on mobile app development; why build a mobile app instead of a web site designed for mobile, usability, approaches to app development for teams with no experience in app development – near shore vs offshore, costs of app development, launching into a store, maintaining an app, crash analytics, post launch issues, redeploying your app, platform to build your first app on, supporting Android devices, Windows and Blackberry, promoting your app, app analytics, mobile retargeting, ratings and feedback,

Book recommendations
The Design of Everyday Things, The Goal: A Process of Ongoing Improvement, Implementing Lean Software Development: From Concept to Cash.

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