#62 Samantha Stone, Tech Product Launches

Summary
Samantha Stone, author and CMO of the Marketing Advisory Network talks me about tech product launches, marketing and sales.

Details
Who she is, what she does; her book; complex sales process, what it is and how it differs from a simple process; launching and positioning a tech product, going to market, don't build for the largest audience; engineers might not have the skills needed to target a product; how to prioritize the right product for development; focus on differentiation but pick the right ones, four steps; differences between sales and marketing, when to hire those roles, pivoting is not always a good thing, marketing comes before sales.

Book

Unleash Possible

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#61 Jon Skeet (part 2), Google Cloud Platform

Summary
This is part two of my interview with Jon Skeet, we continue from part 1 with some more on C# before discussing the Google Cloud Platform.

Details
.Net Core; is C# Jon's second language? starting on Spectrum, BBC Micro, writing his own language, c, Java was first professional language, took up C# in 2001, "Java is not that bad a language"; Google Cloud Platform, what differentiates Google from the other cloud platforms, Jon aims to make the best c# libraries; Stackoverflow "this could be my next form of addiction"; listener questions - why so many languages; keep it simple when learning and learn one thing at time; how Jon divides his time, work life balance, "don't do anything you don't enjoy or believe to be beneficial to the world".

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#60 Jon Skeet (part 1), Noda Time

Summary
This is part one of a two parter with Jon Skeet, here we talk about Noda Time and all things time, date, time zones and offsets. We also chat about the C# specification. In part two we cover the Google Cloud Platform.

Details
Who he is, what he does, Google briefly (more in part two); Noda Time, history, time libraries are bad, v1 is forever, databases store datetime badly too, what is wrong with current libraries, DateTime.Now is bad, time zones and offsets, how to store and transfer Noda Time, UTC and local times; C# specification, "Mads Toegensen is the nicest person in the world", C# standards bodies, how the language changes.

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#59 Stephanie Viccari, Girl Develop It

Summary
Stephanie Viccari tells me about the Boston chapter of Girl Develop It, an organization that encourages women to enter software development professions.

Details
Who she is, what she does; Girl Develop It, Code and Coffee Boston, anyone can go, wide range of technologies in use; getting a degree or not, easier to target web dev, cost of education vs benefit, are bootcamps a replacement for degrees, ease of getting started with development; how to join or help Girl Develop It.

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