#12 Sean Blanchfield, Page Fair part 2

This is part two of an interview with Sean Blanchfield of Page Fair. Part one can be found here. This part looks at the technology behind Page Fair.

Sean and I discuss how adblockers work, easylist block list, how Page Fair works, cooperation with easy list, using Page Fair on a site; backend technology, python, Redis, twisted, Linux, Amazon Web Services, server load and traffic patterns; serving ads, bids, speed, Page Fair auction, no tracking of users, panopticlick and fingerprinting, tracking across devices and locations, data management platforms; noscript and Page Fair; Youtube and ads; not always showing an ad; ad block walls; book choices, The Innovator’s Dilemma, The Elements of Style, Getting Things Done: The Art of Stress-Free Productivity, Thinking, Fast and Slow; social networking and playing on expectations, trust in relationships, meeting customers.

Page Fair report – Adblocking goes mainstream

Book Recommendations
The Innovator’s Dilemma

The Elements of Style

Getting Things Done: The Art of Stress-Free Productivity

Thinking, Fast and Slow

#11 Sean Blanchfield, Page Fair part 1

This is part one of a two part interview with Sean Blanchfield, part two will be published on October 27th.

Discussion with Sean Blanchfield of Page Fair; Demonware, multiplayer networking layer; Scalefront startup incubator, cycling through startup ideas; Page Fair beginnings; innovation life cycle, finding the good idea, determining the size of the market, Sean and I are old!; Destructoid and going viral during a bachelor party(!), popularity of adblockers, popularity by site type, by age; YouTube preroll ads and the spread of blocking, Google ads white listed; non intrusive ads, Page Fair ads can be turned off, click through rates, discrete ads; better ads from Page Fair, competition; The Innovator’s Dilemma, disruptive technology, big companies can’t change, culture in companies; ad blocking on mobile, FireFox on Android supports adblock, adblock browsers are on the way, Adblock Plus app removed from App Store, Disconnect tracker and ad blocking for mobile and desktop; supporting free content through ads, publishers reaction to ad blockers.

Part two goes into the technical workings of Page Fair.

I’ll include Sean’s book recommendations in the post for part two.