#20 Gus Warren, Disconnect.me

Summary
Gus Warren of Disconnect discusses their tools, privacy, tracking and acceptable advertising.

Details
Gus’ background, what is Disconnect; how ads track us, cookies, fingerprinting; why is the information gathered, tying online behavior to offline identities; privacy matters even if you have nothing to hide, incognito/private browser mode is not enough; what Disconnect does, blocking, search, ratings, not an ad blocker, differences from Ghostery, targeted, but private advertising; getting people to opt-in to advertising; how the tech works, data usage reduction, faster page loads, private searching; Google pulling Disconnect mobile from app store, side loading; free and premium editions; advertising industry response to blocking tools, future of tracking, EFF Do Not Track policy; spreading word about Disconnect; partnerships, Black Phone; building a browser; future work.

Book Recommendations

Ben & Jerry’s: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

The Cluetrain Manifesto

Contagious: Why Things Catch On

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