#11 Sean Blanchfield, Page Fair part 1

This is part one of a two part interview with Sean Blanchfield, part two will be published on October 27th.

Discussion with Sean Blanchfield of Page Fair; Demonware, multiplayer networking layer; Scalefront startup incubator, cycling through startup ideas; Page Fair beginnings; innovation life cycle, finding the good idea, determining the size of the market, Sean and I are old!; Destructoid and going viral during a bachelor party(!), popularity of adblockers, popularity by site type, by age; YouTube preroll ads and the spread of blocking, Google ads white listed; non intrusive ads, Page Fair ads can be turned off, click through rates, discrete ads; better ads from Page Fair, competition; The Innovator’s Dilemma, disruptive technology, big companies can’t change, culture in companies; ad blocking on mobile, FireFox on Android supports adblock, adblock browsers are on the way, Adblock Plus app removed from App Store, Disconnect tracker and ad blocking for mobile and desktop; supporting free content through ads, publishers reaction to ad blockers.

Part two goes into the technical workings of Page Fair.

I’ll include Sean’s book recommendations in the post for part two.

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